Here’s a test that can help you increase your online orders.
In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses.
If a potential customer did not complete the sale, an email follow-up message asking why they did not complete the purchase is sent in the hopes of resolving any problems.
This was tested against doing nothing once the shopping cart was abandoned.
- Before shopping cart recovery – 0.49% conversion rate.
- After shopping cart recovery – 0.73% conversion rate.
This test indicates that by recovering the shopping cart, the online shoppers completed the process when presented with a second chance to make it.
Watch my informative 2-minute video on how you can avoid shopping cart blunders.
If you would like help in recovering your shopping carts or advice on how you can reach a higher conversion rate, email me at firstname.lastname@example.org