It’s amazing, but the top 5 tech giants are powerfully involved in our direct marketing lives.
Four of them very directly: Alphabet, Microsoft, Amazon.com, Facebook – and Apple indirectly.
These five tech companies are the most valuable stocks in the U.S. market, and worth nearly $3 trillion collectively in market capitalization.
In 2016, the five combined for $555 billion in revenue and a $94 billion bottom line.
The “Affluent Investor” put together this powerful information:
Let’s examine each company in order of net worth.
Apple
- $804 billion market cap
- $216 billion revenue
- $46 billion earnings
- 21% margin
Primary Revenue Driver: Hardware. The iPhone accounts for 63% of sales.
It’s worth noting that in 2016, Apple experienced its first annual revenue decline since 2001, but brought home a profit equal to that of all other four companies combined.
Alphabet
- $651 billion market cap
- $90 billion revenue
- $19 billion earnings
- 21% margin
Primary Revenue Driver: Advertising, with 88% coming from Google AdWords and YouTube.
Microsoft
- $536 billion market cap
- $85 billion revenue
- $17 billion earnings
- 20% margin
Primary Revenue Driver: Software, with 50% coming from Office and Windows.
Amazon
- $455 billion market cap
- $136 billion revenue
- $2 billion earnings
- 2% margin
Primary Revenue Driver: Online Retail, with 99% shared among Amazon products, Amazon media and Amazon web services.
Facebook
- $434 billion market cap
- $28 billion revenue
- $10 billion earnings
- 36% margin
Primary Revenue Driver: Advertising, with 97% gleaned from Facebook ads. Facebook generates 5 times more profit with a 36% margin.
If you would like help with your next marketing drive, where we activate successful campaigns with these five companies, write me at [email protected] or call me at 310-212-5727
