Effective headlines are key to a high response rate.
But do you know how to write them?
Here are 3 guidelines to keep in mind for powerful direct response copy.

1. Be direct.

Convey a clear benefit so that you answer the first two questions that run through your reader’s minds: “What’s the deal?” and “What’s in it for me?” Don’t make them guess.

2. Long beats short.

Longer headlines are more effective because they allow room to promise more specific benefits.

3. Include numbers.

Statistics: If you’ve got them, flaunt them. Numbers help make your headline more compelling, more authoritative and more believable. Making specific claims helps your reader visualize exactly what he or she is going to get.
Here are the rest of this issue’s articles:
12 Keys for Supercharged Direct Response Marketing for Box Subscription Services
21 Critical Video Marketing Rules: How You Can Increase Your Response and Profitability
Testing Corner: Do Floaters Really Work?