At first, it looks like a pop-up, but it’s not. The floater is true to its name—it’s a separate document floating on top of a web page. (It’s also sometimes called a pop-over.)
The look can be achieved right in your HTML code—and it can’t be blocked or banned like a pop-up ad can.
But do they work? They do for our clients.
Here are a couple examples of floaters we’re created for our clients.


After one client of ours used a floater, the website received 203,441 visitors, with over 2% of those visitors signing up for the profit guide.
After receiving the contact information of the 4,456 visitors who signed up using the floater, we sent 40,357 automation emails.
For another client, we used a floater that advertised a free downloadable guide.
On this site, 2.85% of visitors signed up for the report, or 1,658 visitors out of 58,202.
Because of the floater, customers who don’t download the guide are added to the prospect data base for future marketing. Floaters significantly increase your overall response and conversion rate, and allow you to collect valuable contact information of prospective clients and customers for the future.
Call me at (310) 212-5727 or email Caleb at if you’d like us to help you review and implement a powerful online strategy.