An effective, response-boosting headline is critical to any marketing campaign.
You might write a lengthy landing page … or a 20-page magalog … but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead … and potential new profits.
Headlines must capture your prospects’ attention with sizzling words and details.
Here, I did a test on different headlines I wrote for a magalog selling an investment newsletter.
Headline A:
Tech Boom Creates Massive Market Disruption
Headline B:
Oil Deathwatch? OPEC crumbling because of new Tech Megatrend
Which magalog cover do you think pulled the higher response?
If you guessed B, you were correct.
Headline B received a 21% higher response than Headline A.
If you would like to talk to me about your direct response copy strategy and how to create powerful headlines, give me a call at (310)212-5727 or email Caleb at
Here are the rest of this week’s articles: