An effective, response-boosting headline is critical to any marketing campaign.
You might write a lengthy landing page … or a 20-page magalog … but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead … and potential new profits.
Headlines must capture your prospects’ attention with sizzling words and details.
Here, I did a test on different headlines I wrote for a magalog selling an investment newsletter.
Tech Boom Creates Massive Market Disruption
Oil Deathwatch? OPEC crumbling because of new Tech Megatrend
Which magalog cover do you think pulled the higher response?
If you guessed B, you were correct.
Headline B received a 21% higher response than Headline A.
If you would like to talk to me about your direct response copy strategy and how to create powerful headlines, give me a call at (310)212-5727 or email Caleb at firstname.lastname@example.org.
Here are the rest of this week’s articles:
- How to Use Facebook Messenger to Powerfully Boost Leads and Profits: 7 Strategies to Use Now
- Amazon Advertising: 16 Powerful Insights and Tools to Grow New Leads, Expand Your Prospect Base and Boost Profits [updated]
- Copy Tip: The #1 Way to Appeal to Your Prospects