Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when it comes to pay-per-click (PPC) ads.
But the question remained, would that headline work better as a statement or a question?
 
Let’s take a look…

Ad A

Need Website Content?
Free content from the top brands
Add value to your site and make money
www.Mochila.com

Ad B

Web Content Make Money
Free content from the top brands
Add value to your site and make money
www.Mochila.com
 
Which do you think pulled the highest response?
Results: Ad A’s question-style headline pulled best.
Landing Page                                   Click-through rate
Control                                                2.71%
Treatment                                           1.99%
Relative Difference                           36.18%
Need help with your testing? My team of experts and I can help. Call me at (310) 212-5727 or email Caleb at caleb@cdmginc.com. We can help you get the most out of your marketing efforts.

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