I’ve mailed over 12 million direct mail pieces so far this year for clients.


For each campaign, I test important variables to see what works best – what can increase response.


But there is one thing I’ve tested so many times with the same results, I don’t need to test.


However … 95% of all direct mail ignores – or doesn’t even know – it’s losing response and money because it’s doing it wrong.


With this short 1:49 min video briefing, I’ll show you what to always do.


Questions or comments?
Call me at (310) 212-5727 or email me at craig@cdmginc.com.