We did a 3-way test to see what worked best:

List “A” = Old opens of competitors (1 year ago)

List “B” = New opens (last 6 months opens)

List “C” = Prospects (last 6 months)

Results?

A…16.64% opens/7.57% click-thru

B…45.33% opens/7.71% click-thru

C…0.97% open/11.32% click-thru

 

Lesson: Think of creative ways to send special and more frequent emails to “open” emails from the past.

If you’d like to learn more about how you can improve open rates in your email campaigns, give me a call at (310)212-5727 or email Caleb at [email protected].

 

Here are the rest of this week’s articles: