Here are 3 facts most marketers forget:

  1. The highest seasonal response rate occurs between the last week of December and the second week of January.
  2. From mid-December to Christmas, many marketers see a drop-off in response. Unless you have a specific Christmas promotion, pull back on digital, direct mail and electronic marketing at this time.
  3. Follow our Christmas marketing instructions here.

If you’d like to learn about how you can boost your marketing for the holiday season, give me a call at (310)212-5727 or email Caleb at


Here are the rest of this week’s articles: