Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business.

How do you write it?

Watch this video with 6 direct response copy formulas that you can use to create powerful, response-boosting copy:

If you’d like to talk about how you can create direct response copy to boost results for your next marketing campaign, give me a call at (310) 212-5727, or email Caleb at [email protected].

Here are the rest of this week’s articles:

• Case Study: 6 Key Strategies For Chevron’s Winning Campaign
• 21 Rules For Creating a Profit-Boosting Direct Response Video
• Testing Corner: Use Specifics in Email Subject Lines For Better Response