Specific details get a better response.

Your prospects want to see proof of your claim – in the form of statistics and percentages.

This applies to your headlines, your body copy and your email subject lines.

Take a look at the following test I ran for an email campaign for an investment newsletter client:

Subject line A: [Urgent] Fast-moving profit from new energy “revolution”

Subject line B: Lithium revolution – now underway – could deliver 744% gains

Which subject line do you think did better?

If you guessed B, you’re right.

“B” got a 10.8% click-thru rate, compared to a 2.54% click-thru rate for “A.”

If you’d like to talk to me about creating powerful, response-boosting subject lines for your emails, give me a call at (310) 212-5727 or email Caleb at caleb@cdmginc.com.

 

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