Specific details get a better response.
Your prospects want to see proof of your claim – in the form of statistics and percentages.
This applies to your headlines, your body copy and your email subject lines.
Take a look at the following test I ran for an email campaign for an investment newsletter client:
Subject line A: [Urgent] Fast-moving profit from new energy “revolution”
Subject line B: Lithium revolution – now underway – could deliver 744% gains
Which subject line do you think did better?
If you guessed B, you’re right.
“B” got a 10.8% click-thru rate, compared to a 2.54% click-thru rate for “A.”
If you’d like to talk to me about creating powerful, response-boosting subject lines for your emails, give me a call at (310) 212-5727 or email Caleb at firstname.lastname@example.org.
Here are the rest of this week’s articles:
- Case Study: 6 Key Strategies For Chevron’s Winning Campaign
- 21 Rules For Creating a Profit-Boosting Direct Response Video
- Copy Tip: 6 Powerful Direct Response Copy Formulas