Health Alert is an alternative health company with a story that shows the American dream come true – from “rags to riches,” a true multimillion dollar success story. But when I first talked to the founder, Dr. Bruce West, it was only a dream.
So, how did Dr. West turn an idea into a multimillion-dollar company?
What were the marketing secrets – the keys to success?
New Product Launch: An Entrepreneur’s Dream into a Multi-Million Dollar Company
Dr. Bruce West first called me over 25 years ago. in the middle of a rescission and economic uncertainty. He wanted to share his knowledge of alternative health protocols before the national health movement took off – and he wanted to make a living at it.
Dr. West’s original goal was to market a newsletter on alternative health to medical professionals and offer them supplements.
Instead, I suggested marketing this newsletter to an audience of consumers age 50+. Dr. West agreed.
My company, CDMG, created some of the keys to a successful launch. This includes the branding, the positioning, defining the unique selling proposition (USP) and creating a personality. In addition, we developed a powerful offer so the project could begin.
From writing his newsletter on the kitchen table in a rented house, Dr. West became the founder of one of the largest health newsletters and supplement companies in America.
Health Alert’s 80,000 paid subscribers (average unit of sale is $68.00), powerful renewal rate and recurring income from nutritional supplement sales put them among the top three health newsletters in America – a multi-million-dollar corporation.
Despite recessions, market crashes, intense competition from large corporations, changing technologies and new media and communication channels, we continue to help build this company into one of the largest independent alternative health services in America.
And Dr. West now owns the property he once rented… and much more.
For many years now, CDMG has produced a broad array of marketing strategies and tactics to help Health Alert become profitable and grow exponentially. Some of the marketing strategies have included:
- Envelope mailings
- “Slim Jims”
- Landing Pages
- Database Marketing
- Upsell/Cross Sell
- Renewal Series
- Banner ads
- Display ads
Over the years, CDMG has won six gold awards for Best Marketing Campaign of the year (out of our 86 awards) for the campaigns we have done for Dr. Bruce West and Health Alert.
Health Alert grew from only a dream into a multi-million dollar reality for Dr. West – all because of our superior marketing and media selection.
I’d love to talk to you about your product or service, and how you can go from “rags to riches.” Call me at 310-212-5727 or email Caleb at firstname.lastname@example.org.
Here are the rest of this week’s articles:
- Death of Direct Mail?
- Testing Corner: The Power of a Direct Mail Generated Name
- Copy Tip: Don’t Keep Your Readers Waiting