We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign.

Instead, use direct mail generated names.

In this A/B test, direct mail generated names produced a 66% higher response than online names.

Need help in selecting the best direct mail names? We know how to do it. Give me a call at (310)212-5727 or email Caleb at caleb@cdmginc.com.

Here are the rest of this week’s articles: