We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign.
Instead, use direct mail generated names.
In this A/B test, direct mail generated names produced a 66% higher response than online names.
Need help in selecting the best direct mail names? We know how to do it. Give me a call at (310)212-5727 or email Caleb at email@example.com.
Here are the rest of this week’s articles:
- Death of Direct Mail?
- Launching a New Product: Surprising Keys to a Super Multimillion Dollar Success Story
- Copy Tip: Don’t Keep Your Readers Waiting