Direct Marketing (DM) involves the science and techniques used in accountable, response-driven marketing.
It’s not based on clever copy or pretty graphics – It’s based on proven techniques that really work to get a response.
My ad agency leverages decades of direct marketing experience in every campaign. We provide each client a comprehensive approach and road map to optimizing their campaign or market re-entry.
And we see amazing response….growth….and profits.
There are literally hundreds of check-points we integrate, each strategically formulated to improve response from prospects. We optimize messaging, heading strategy, response copy, page length, site styling, print format, text format optimization, and more – all to get better results.
Where do you apply Direct Marketing techniques?
Direct marketing can and should be utilized wherever accountable advertising is needed – in copy and graphics.
When applied correctly, ROI becomes real and tangible. It allows your organization to get more out of your marketing and advertising budget, while providing greater visibility to response metrics and retargeting.
We do more than develop leads. We ensure that your pool of prospects is multiplied leveraging proven interest-driving techniques and strategy.
Direct marketing techniques can be leveraged within:
- Landing pages
- Traditional direct mail packages
- Facebook ads
- Banner ads and native ads
- Pre-roll videos
- Amazon advertising
- 3-D Packages
- Text messaging
- Fundraising letters
- And more….
Take the DM Test
If you feel you are up to the challenge, here are a few questions that you can answer regarding your marketing materials, email blasts, website content or direct messaging copy:
- Have you eliminated all references to “we think” or “our company believes”? Remember, your prospects don’t care about what you think, they only care about what they need.
- Do your materials anticipate and answer your prospect’s questions? Write your copy as if you were face to face with your prospects and anticipating their questions.
- Do your materials anticipate and answer your prospect’s objections? An objection is often a question. One way to turn a potential negative into an advantage is with a question-and-answer format.
- Can you relate your product or service to items in the news? Be careful to make sure it is timely and relevant to your product and its benefits.
- Have you stuck to the facts? Exaggeration can diminish your credibility and hurt your response rate.
- Is the type large enough to be easily read? Body text should be at least 12-point type, but with our country’s aging population, I recommend nothing less than 13-point type.
- Have you proven why your product or service is unique? Use credible evidence to convince your customers why they should do business with you instead of your competitors.
- Have you defined your Unique Selling Proposition at the start, and reinforced it in the middle and at the end? This is what sets you apart — make sure it weaves through your entire message.
- Are all the benefits of your product or service clearly explained? Show how you will help your prospects solve their problems or enhance their lives.
- Do your materials position your company as an authority with a solution to your target’s worst problem? Make it clear that you are the obvious resource to meet your prospect’s needs.
If you can answer “Yes” to all or most of these questions, you’re on your way to direct marketing success.
If not, consider using direct marketing for better results.
If you’d like to talk to me about using a direct marketing approach in your marketing and advertising for better results – and more profits – give me a call at (310)212-5727 or email Caleb at firstname.lastname@example.org.
Here are the rest of this week’s articles:
- Marketing Survival Guide: 8 Little-Known Steps for Preparing for a Disaster
- The Tested, Proven V.I.V.A.™ Direct Marketing System
- First Timers – Email Power Strategy to Raise Response