First timers – those that are brand new inquiries or subscribers to a free newsletter – should be treated differently in your email and sales process.

The first 30 days for your new email subscribers, lead or customers are the most important.

During this time, they are the most responsive. These “first timers” are more likely to become clients, subscribers, members or donors – whatever action you want them to take.

That means you should set up at least a weekly 30-day program for new names before they are mixed into your regular marketing database.

This kind of approach will dramatically increase your response – and your profitability.

If you’d like to talk to me about how to convert first timers into customers and clients, let’s talk. Give me a call at (310)212-5727 or email Caleb at



Here are the rest of this week’s articles: