The biggest advance in increasing leads and sales in marketing now with direct mail, email, Google, Facebook, pre-rolls and other channels is one powerful tool: The Transactional Data Matrix (TDM).

The TDM has transformed marketing because it drives algorithms with actual transactional data. When you have a list of prospects built upon transactional data….not clicking….not likes…not assumptions…but actual proven transactional data modified by RFM (Recency, Frequency, Monetary) and other criteria, you get incredible response.

Let me give you several examples.

#1: Direct Mail. By using the TDM with direct mail, you can select only direct mail respondees, so that you don’t waste time or money sending your mailing package to non-responders.

Instead, you send your package to prospects who have proven purchase histories of buying products and services similar to your own. They are your most likely prospects.

#2: Digital. You can also apply the TDM to Facebook advertising, Google ads and pre-roll advertising to dramatically increase response.

You can reach prospects across multiple digital platforms who have responded to similar offers…and are most likely to become your loyal, long-term customers.

#3: Email. In a time when email response rates are dipping, you can reverse this trend with the TDM.

The Transactional Data Matrix (TDM) allows you to prospect and convert your best prospects with a targeted email series that will raise response and drive them back to your landing page.

The TDM is a powerful, must-have tool for any marketer. It helps you to stop wasting time and money on advertising to prospects who don’t respond…and instead focus on reaching your most responsive audience, raising response, and multiplying your profits.

If you’d like to talk to me about using the TDM in your marketing, give me a call at (310)212-5727 or email Caleb at

Here are the rest of this week’s articles:

The New, Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
7 Common Direct Mail Personalization Blunders
7 Tips for Writing More Effective, Easier-to-Read Sales Copy