This week, let’s do this backwards.

I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response.

Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here).

Take a look at the following two magalog cover headlines for an alternative health newsletter.

One of these covers generated an unbelievable 61% more response than the other.


Cover A:

If You Are Sick And Do Not Use Phytonutrient Medicine – Your Life Will Be Cut Short By 10 Years!


Cover B:

You Can Be Personally Helped—Even Cured—From The Ravages Of Heart And Blood Vessel Disease!

Which one do you think got the higher response rate?


Results …


If you said Cover A, you’re correct. It got a 61% higher response rate.

It achieved this because it used a specific number – 10 years – to capture the attention of prospects.

Do you need help with your copy, or want to talk about direct marketing strategies? Call us at 615.933.4647 or email