This week, let’s do this backwards.
I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response.
Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here).
Take a look at the following two magalog cover headlines for an alternative health newsletter.
One of these covers generated an unbelievable 61% more response than the other.
If You Are Sick And Do Not Use Phytonutrient Medicine – Your Life Will Be Cut Short By 10 Years!
You Can Be Personally Helped—Even Cured—From The Ravages Of Heart And Blood Vessel Disease!
Which one do you think got the higher response rate?
If you said Cover A, you’re correct. It got a 61% higher response rate.
It achieved this because it used a specific number – 10 years – to capture the attention of prospects.
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