Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce.
To make sure your email gets read, follow these three golden rules.
Make sure every email is:
- Tailor your emails to fit your prospects’ needs and interests, and be sure to match up with what’s going on now. News is your friend.
- Remember, the goal of direct response marketing is to make your message sound like it’s a personal communication. Make it conversational and easy to read.
- Give your prospects something of value in every communication so they have a reason to read – whether it’s free information, insider perks, or exclusive discounts. Always have the prospect feel that they will learn something new and valuable in each new email.
Here is a short two minute video debrief to discover more ways to improve your email response.
Speaking of, do you need help in improving your email responses? Give us a call or send us an email. We’d be happy to help. You can reach me at 615.933.4647 or firstname.lastname@example.org.