Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce.

To make sure your email gets read, follow these three golden rules.

Make sure every email is:

  1. Tailor your emails to fit your prospects’ needs and interests, and be sure to match up with what’s going on now. News is your friend.


  1. Remember, the goal of direct response marketing is to make your message sound like it’s a personal communication. Make it conversational and easy to read.


  1. Give your prospects something of value in every communication so they have a reason to read – whether it’s free information, insider perks, or exclusive discounts. Always have the prospect feel that they will learn something new and valuable in each new email.


Here is a short two minute video debrief to discover more ways to improve your email response.

Speaking of, do you need help in improving your email responses? Give us a call or send us an email. We’d be happy to help. You can reach me at 615.933.4647 or