At first, it looks like a pop-up, but it’s not.
The floater is a separate document that float on top of a web page. (It’s also sometimes called a pop-over.)
You can achieve the look right in your HTML code and users and ISPs can’t block or ban them like they can a pop-up ad.
But do they work?
They do for our clients.
Here are a couple examples of floaters we’re created for our clients.
After one client of ours used a floater, the website received 203,441 visitors, with more than 2% of those visitors signing up for the profit guide.
After receiving the contact information of the 4,456 visitors who signed up using the floater, we sent 40,357 automated emails.
For another client, we used a floater that advertised a free downloadable guide.
On this site, 2.85% of visitors signed up for the report.
Because of the floater, customers who don’t download the guide are added to the prospect data base for future marketing.
Floaters significantly increase your overall response and conversion rate, and allow you to collect valuable contact information of prospective clients and customers for the future.
Call us at 615.933.4647 or email email@example.com if you’d like us to help you review and implement a powerful online strategy.