Direct mail is powerful.
But combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate … even during times of crises.
Direct mail retargeting allows you to identify the physical addresses of your landing page visitors, so that you can send them a direct mail piece … within 24 hours.
It’s a major way to increase your leads and sales.
When these prospects receive your powerful offer in the mailbox – after they have already shown interest by visiting your page – the results are phenomenal.
We recently did a direct mail campaign for an investment newsletter client, Strategic Investor.
Prospects saw one or more digital ads on Google or Facebook with powerful direct response copy to create curiosity.
We also used these ads to create digital look-alike campaigns, allowing us to get the address data of new prospects.
Here’s a banner ad we created, with the intriguing headline, $5 Billion Deal Rocks Biotech, Setting Stage for Epic Battle.
When prospects clicked on “Get the story here,” they were taken to a strategic landing page where we collected their data.
Here’s the landing page …
While the prospect is on the landing page, we can grab their physical address and send them a direct mail piece.
Shortly after, we sent these leads a powerful magalog – a direct response sales letter that looks like a magazine – with the same marketing message that they saw on the landing page and the digital ads.
Here’s the magalog we created for Strategic Investing’s direct mail retargeting …
This 16-page magalog created an impressive impact on “hot leads” who had expressed interest.
Of course, at the end of magalog, prospects had an opportunity to respond to Strategic Investing’s offer: A one-year subscription to their investment newsletter.
The results were phenomenal – massive response rate to the mailing piece and new subscriptions pouring in.
Direct mail retargeting can be a game-changer.
If you’d like to talk about how you can use direct mail retargeting to supercharge your next marketing campaign, give us a call at 615.933.4647 or email firstname.lastname@example.org.