Direct mail is powerful.

But combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate … even during times of crises.

Direct mail retargeting allows you to identify the physical addresses of your landing page visitors, so that you can send them a direct mail piece … within 24 hours.

It’s a major way to increase your leads and sales.

When these prospects receive your powerful offer in the mailbox – after they have already shown interest by visiting your page – the results are phenomenal.

We recently did a direct mail campaign for an investment newsletter client, Strategic Investor. 

First …

Prospects saw one or more digital ads on Google or Facebook with powerful direct response copy to create curiosity.

We also used these ads to create digital look-alike campaigns, allowing us to get the address data of new prospects.

Here’s a banner ad we created, with the intriguing headline, $5 Billion Deal Rocks Biotech, Setting Stage for Epic Battle.

 

 

When prospects clicked on “Get the story here,” they were taken to a strategic landing page where we collected their data.

Here’s the landing page …

 

While the prospect is on the landing page, we can grab their physical address and send them a direct mail piece.

Shortly after, we sent these leads a powerful magalog – a direct response sales letter that looks like a magazine – with the same marketing message that they saw on the landing page and the digital ads.

Here’s the magalog we created for Strategic Investing’s direct mail retargeting …

 

 

This 16-page magalog created an impressive impact on “hot leads” who had expressed interest.

Of course, at the end of magalog, prospects had an opportunity to respond to Strategic Investing’s offer:  A one-year subscription to their investment newsletter.

The results were phenomenal – massive response rate to the mailing piece and new subscriptions pouring in.

Direct mail retargeting can be a game-changer.

 

If you’d like to talk about how you can use direct mail retargeting to supercharge your next marketing campaign, give us a call at 615.933.4647 or email johnny@cdmginc.com.

 

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