Old fashion TV advertising on cable and satellite can be expensive and often fail to target your audience.
It’s not that I’m negative on old fashion TV, my agency has have created over 300 TV ads and 13 infomercials for our clients.
But the response rate potential from addressable TV is awesome.
That’s why I highly recommend you test it.
With addressable TV, your TV commercial only goes to a highly targeted database of prospects to which they broadcast your specific commercial.
It’s the database of clients or prospects you provide.
It’s a digital way of communicating to a specific TV audience.
If your prospect watches ESPN … switches to Fox … then goes to ABC and then to a local channel, they will see your TV commercial.
With addressable TV, you can now target the audience most likely to respond positively to your marketing message.
And the data can be enhanced by Transactional Data Modeling (TDM)
So, you can have a large universe of a “look-a-like” audience.
All this significantly lowers the cost of traditional TV commercials because you’re not paying to broadcast to the entire viewership.
And you’ll get markedly increased response rates because you’re marketing to the most primed-to-buy audience you can find.
Easy first steps:
- Keep your addressable TV ads to 30-seconds, but have a 60 second ready… it will produce better response. While direct response TV ads perform better when they’re longer, it’s harder to buy time.
- Give us a call at 615.933.4647 or email me at firstname.lastname@example.org if you’d like to learn more or if you’d like to test it.