Should you use a video, a photo, or straight copy in your ads? This week’s testing corner, we look at testing ads for format – including editorial vs rich design and with a photo/video vs without. Finally, we tested the headlines.

Here were our results:

  1. We know editorial ads work better than design/display ads.
  2. Including a photo/video increased response. In this case, the video image increased response by 48%.
  3. Testing headlines/ads is always critical. Headline A, Facebook missed it! Google wants it! received 18% more of a click-through than headline B, The Great Mobile App Bidding War.

If you’d like to create response-boosting ads for your next campaign, let’s talk. Give us a call at 615-933-4647 or email Craig at