Informed delivery is where the USPS digitally scans the outside of your mail pieces and emails them to recipients before they arrive in their mailboxes.

That’s right. Your prospect gets a sneak preview of your mail piece before it arrives!

That makes using the right “tease” on the envelope even more critical.

But there’s more! – A second benefit.

Under your mail image in the posted email is a free ad that allows informed delivery email recipients to click to your website or video or whatever you want them to do. It’s powerful stuff.

It’s a free service. If you’re not already using it for your personal mail, business mail, or marketing mail, don’t delay in getting it set up.

And it’s popular.

More than 15 million people have signed up to receive daily emails from the USPS informing them of what to expect in their mailbox that day.

A USPS survey found that nine out of 10 people who signed up for the service checked their Informed Delivery notifications every day.

Make your direct mail pieces so intriguing that Informed Delivery recipients not only look forward to getting the physical mail piece, but also click on your URL to learn more immediately.

Give us a call at 615-933-4647 or email Craig at craig@cdmginc.com to maximize the power of your informed delivery.