Let me tell you a little marketing secret.

It’s one of the most powerful ways to be able to generate leads or create sales today.

It’s the awesome and amazing commercial before the video that you see on YouTube and other videos that you may be watching. This is called pre-roll.

Pre-roll videos are short commercials that play before videos you might watch on YouTube or video on cable TV.

I use videos for clients all the time. I’ve created over 400 videos and TV commercials, and 13 infomercials.

I love this media. But it keeps getting better. Now with the ability to use pre-rolls that can better target your audience, it has supercharged your ability to create greater profits.

This is how it works: If you’ve ever watched a video on YouTube, you’ve probably had to wait anywhere from a few seconds to a couple minutes to watch the video you clicked on.

First, you were shown a video ad or commercial. This is called a pre-roll video and it’s one of the growing techniques used to target a specific audience… either your clients or prospects.

Google TrueView places the advertising spots in the pre-roll before a YouTube video.

You can target your audience with a growing set of variables, allowing you to accurately target the prospects you’re looking for.

Your pre-roll video can be targeted to a specific audience of prospects: you can use a custom list or look-a-like audience and choose specific channels to run it on.

Pre-rolls typically run about 30 seconds, but are often 60, 90, or 120 seconds and more.

Here’s an example of how I am currently using pre-roll videos for my clients.

  1. Email List: I use our pre-selected email/postal lists to run the ads only to your target audience when they watch a video on YouTube.
  2. Custom List: I’m using pre-rolls to serve my videos to specific audiences- for example, only customers, or only a subset of customers.
  3. Look-a-like: I am using a look-a-like audience of prospects to target the pre-roll video, based on the prospect list provided. Google will use their algorithms to identify prospects just like the list I provided.

In 2022, pre-rolls should be a powerful part of your targeted marketing strategy.

Easy first step: Start with YouTube. It only charges you if the viewer finishes watching the pre-roll on one of their videos. Then try other video platforms.

Give us a call at 615-933-4647 or email Craig at [email protected] to discuss your pre-roll strategy… we can help you create a successful campaign and media buy.