We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign.
Instead, use direct mail generated names.
In this A/B test, direct mail generated names produced a 66% higher response than online generated names.
Need help in selecting the best direct mail names? We know how to do it. Give us a call at 615-933-4647 or email Craig at firstname.lastname@example.org