Content marketing works.

Not producing content means losing out on big profits.

Establishes Your Brand and Positioning

The number one goal of content creation is to generate a response, lead or sale – while promoting your brand and establishing your positioning.

Even if your potential customers don’t buy anything the first time, they naturally become more familiar with your brand.

Content marketing is invaluable as it distinguishes you from common ads on the internet. The perception is you forced them to come to you, but they actually came to you organically.

Lifestyle Adjacent Content Makes You the Expert

This one is particularly tricky for companies to understand about anything outside the bounds of immediate sales. Lifestyle adjacent content means you need to know your audience and design your content around that typical customer’s lifestyle.

Another benefit of lifestyle adjacent content is that you’re establishing yourself as the solution to the problems your customers face. A problem-solution approach shows that you’re the expert and people can trust and should listen to you. Treat every piece of content like it’s another opportunity to earn someone’s respect. Then those posts do brand marketing on your behalf.

Ranking on SEO

The most significant benefit of content marketing is that you amplify your brand’s credibility in the minds of consumers. The second most important benefit of content marketing is organic SEO. As you build your content, you will appear on search engines for different searches. The best part is that these search results are all related to your brand or product. When consumers intend to buy or learn, you want to be directly in their line of sight. Content marketing is a significant step toward accomplishing this feat.

Being the first result people see on google produces a clickthrough rate of over 35%. What about the people on the second page? Less than 2% click-through-rate. You want to be on the first page, or you will be left behind… great content can accomplish that.

If you’re not sure how to get your website to show up on Google or how to create a content calendar for your product, give us a call at 615-933-4647 or email Craig at [email protected].