When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects.

That’s why you must choose your words carefully.

Online or print, words have a powerful impact.

As your prospects read, the copy must continue to arouse their interest. Avoid anemic copy and generalities. For example, do not say or indicate that:

  • Maybe your product will work.
  • Eventually they should purchase your product.
  • Perhaps they should consider using your product.

You need to hit them hard and to the point with hot words that express urgency and action, such as…

  • Don’t delay – pain relief can be yours now. Call within the next 2 days and you’ll also receive a free gift.
  • Let me tell you about the secret Fed move that could cause gold to make you a fortune.
  • Introducing the newest breakthrough in…

You need to sound confident in what you are selling, while at the same time creating an alarming effect with carefully chosen words.

Hot words I like to include:

  • Surprising
  • Emergency
  • Save
  • Easy
  • New
  • Secret
  • Breakthrough
  • Finally
  • At last
  • Proven
  • Dramatic
  • Discover
  • Amazing

Need copy help? Give us a call at 615-933-4647 or email Craig at craig@cdmginc.com