AIDPPC is a powerful direct response formula that provides a winning path to get prospects to take action. It starts with copy that grabs the prospects’ attention.

After you’ve got their attention, then prove why it’s in their best interest to respond.

After interest, your curious prospects will want a full description of what you’re offering. Show your readers how your offer will improve their lives by describing the benefits of your product or service.

Then comes persuasion. Persuasion goes beyond simply presenting interesting information. You must convince prospects that it’s in their best interest to respond to your offer.

After you’ve made your claims, provide proof. Today’s skeptical prospects demand that you prove your statements. Back up your sales pitch with cold, hard facts and testimonials.

Finally, close. Summarize the benefits and the offer, and pair them with your call to action (CTA).

This copy formula provides a good foundation for writing an effective direct response copy for digital, electronic or print.

If you have questions, call Michael at 615-933-4647 or email [email protected] for a free consultation.