Podcast advertising is continuing to show growth in 2023 because of good ROI. 95% of U.S podcast listeners have responded to a CTA (Call To Action) in their advertising.

That figure was 97% among frequent listeners.

Podcasts are responsive because they are engaged, vertical audiences. They listen intently. They trust their podcaster.

And when asked to respond (lead) or buy a product or service, they will if it’s in their self-interest.

Need help on advertising or podcasts? Contact Michael at 615-933-4647 or email him at [email protected].