To increase your response, copy should use the word “now.” It’s a power word often overlooked, so check your copy for how often you used “now.”

“Now” creates a sense of immediacy and action.

To stress immediacy, use the word “now” to persuade prospects to act immediately. It’s your best opportunity to make a sale immediately – before something or someone else grabs their attention.

Need copywriting help now? Give Michael a call at 615-9334647 or send him an email at [email protected].