Multichannel marketing will increase response by 84%. For example, combining direct mail and digital marketing to the same names.
There are two ways we do this. The second, most marketers know nothing about.
- Traditional Multichannel Strategy:
Create a Transactional Data Model of your perfect audience (See more HERE.) Then send the direct mail piece to them and digital ads only to the same names on Google, Facebook, Youtube and other platforms.
- Informed Delivery: The little-known way to increase leads and sales.
Informed delivery is where the USPS digitally scans the outside of your direct mail piece and emails that photo to recipients before they arrive in their mailboxes.
That’s right. Your prospect gets a sneak preview of your mail piece before it arrives at their home from an email sent by the post office.
That makes using the right “tease” on the envelope even more critical.
But there’s more! – A second benefit.
Under your mail image in the posted email is a free ad that allows informed delivery email recipients to click to your website or video or whatever you want them to do. It’s powerful stuff.
It’s a free service. If you’re not already using it for your marketing mail, don’t delay in getting it set up.
And it’s popular.
More than 15 million people have signed up to receive daily emails from the USPS informing them of what to expect in their mailbox that day.
A USPS survey found that nine out of 10 people who signed up for the service checked their Informed Delivery notifications every day.
Make your direct mail pieces so intriguing on the outside that informed Delivery recipients not only look forward to getting the physical mail piece, but also click on your URL to learn more immediately… before the direct mail arrives.
We use it for all our clients who use direct mail to insure leads and sales.
Give us a call at 615-933-4647 or email Michael at [email protected].
