A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers.

This particular litigation software company was scheduled to exhibit at a well-attended conference for top corporate attorneys.

Driving traffic to their trade show booth was critical for generating new leads and sales.

But with a limited budget, how would they compete with the expensive marketing and premiums other companies regularly sent to these top-tier professionals?

With the expertise of CDMG, of course!

My team and I immediately got started creating a powerful 3-D direct mail package that would not only stand out and get opened but would be memorable enough to drive traffic to their booth at the conference.

One week before the conference, we sent out the packages via FedEx overnight shipping, creating a sense of urgency, importance, and curiosity.

Inside the package was a money maze with a dollar bill trapped inside, accompanied by a personal letter. The money maze immediately grabbed their attention, and the strong benefit-driven copy in the letter invited the prospect to the conference.

There, at the conference, this litigation software company would reveal how to solve the maze and explain the unparalleled time and money saving benefits of using their software.

The letter included information about how they could reduce costs by 75% and save their prospective corporations $2 million a year. It also promised a FREE Special Report at the conference.

The results: 3.1% response rate from a traditionally very skeptical audience.

As a result, they gleaned a list of very qualified leads. Any they only needed to sell one software program to more than quadruple the money they had spent on marketing efforts.

Would an attention-grabbing 3-D mailer bring in sales for your business?

To find out, give Michael a call at 615-933-4647 or email him at [email protected] for more information.

Also, check out my video on 3-D direct mail. Click here.

Check out my video on videologs. Click here.