YouTube’s ad revenue is expected to grow 4% in 2023, double that of the previous year.

YouTube ads currently reach 2.07 billion adults globally, almost two times that of TikTok and Instagram.

More than 1 billion hours of videos are watched on YouTube every day covering every age group and with a variety of targeting options.

On the other hand, TikTok is more of a younger demographic.

For example, 67% of teenagers between ages 13 and 17 use TikTok.

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