What makes a landing page that creates response and profits?

Your leads have opened your direct mail, or email, or clicked your Facebook or digital ads.

They come to your website or landing page but, instead of being intrigued an excited about buying or finding out more about your product or service, they’re bored stiff or confused — or just annoyed.

Then, they’re gone.

Whether you spend thousands of dollars for a remarkable direct mail package or a few bucks for a pay-per-click banner ad, you don’t want to waste a dime.

But having an ineffective landing page could kill your whole marketing campaign.

So… how do you create an excellent landing page?

These 7 simple tactics will help you do it right:

#1: No navigation distractions. Don’t distract your website visitors with multiple options. Your goal is to keep them on your page… not to allow them to click away to something else.

#2: A strong, powerful, benefit-oriented headline that corresponds to the message that brought the visitor. One example of a great headline we used for a precious metals and investment client is How to protect and grow your money in the inflationary times ahead.

#3: Identify your Unique Selling Proposition (USP). Make sure it’s at the top and the end.

#4: Enough copy to reinforce the first message they read from the email, digital ad, direct mail or whatever drove them to the landing page.

#5: Use of direct response copy and direct response art. Using direct response copy and art will ensure that you make a sale – not just impress visitors with cute copy or beautiful graphics.

#6: Testimonials. If you use video or and/or written testimonials, use a “star” rating system on the testimonials.

#7: Use a comparison chart. This is a perfect place to show your benefits.

#8: Video. Reinforcing benefits your offer using test results, benefits, and great direct response copy.

#9: A strong Call to Action (CTA) should be included in telling the prospect exactly what you want them to do.

#10: An efficient, 1- or 2-step process for the shopping cart. Making a purchase should be fast and easy. Otherwise, you’ll lose potential buyers.

Never, never drive the prospect to your main corporate website — or violate any of these 10 tactics.

Here is what my CDMG team did for a weight loss program.

“Super Food Weight Loss Accelerator” is an alternative health product that is extremely effective in helping its’ customers reach optimum health and weight levels.

On the mobile and desktop landing page that we created for them, distractions are non-existent.

Plus, we use a strong headline: New Weight Loss Accelerator with 4X More Power… Melts Away as Much as 24 ½ Pounds of Fat in 90 Days.

To accentuate important points of the direct response copy, applying boldface or color to type brings out the key points and speaks directly to readers – especially those who might skim copy looking for summary information.

The landing page also includes enough copy to reinforce the first message, as well as testimonials from satisfied customers with photos of the person to strengthen their words.

To find out more about what makes a good direct marketing landing page, watch this short video.

It’s about 3 minutes long. Click HERE.

If you would like to create a strong, sales-boosting landing page, call Michael Oppenheimer at 615-933-4647 or email him at [email protected].