When you have images in your emails, be sure to use descriptive “alt tags.”

An alt tag is a word or phrase attached to an image in your digital marketing material — such as email.

If the original image can’t be displayed in your email, your recipients will see your alt tag instead.

Tagging the image as “small left-hand photo” or “big blue box” won’t be of any use to the reader.

But a tag that reads “Click to here to order at [URL]” will. Be descriptive and use direct response copy — and keep SEO in mind.

Any other questions? Call me at 615-490-8832 or email Michael Oppenheimer at [email protected].