I mailed over 12 million direct mail pieces in 2022 for clients.

And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 113 awards for the creative.

What is one of the most important secrets I use? It’s Strategic Testing (ST).

For each campaign, I test important variables to see what works best – what can increase response. The ST tactics increase client’s profits.

But there is one thing I’ve tested so many times with the same results that I don’t need to test… it just works.

However… 95% of all who use direct mail ignore it – or don’t even know they are – it’s losing response and money because they ignore it.

With this short 2:01 min video briefing HERE, I’ll show you what to always do with a direct mail campaign.

Questions? Call us at 615-993-4647 or email Michael at [email protected].