Great Copy increases your response. Great copy avoids the passive voice.

Is your copy using an active voice?

Here’s how you do it:

Isolate and review all phrases telling what you’ll do for the person.

Then, make sure to change a passive voice to an active voice.

Don’t write, “The kit will be forwarded to you immediately. Instead, simply write, “I’ll send you your kit now.”

For more copy tips, contact Michael at 615-933-4647 or email him at [email protected].