This week, let’s do this backward.

I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response.

Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.)

Take a look at the following two Magalog cover headlines for an alternative health newsletter.

One of these covers generated an unbelievable 61% more response than the other.

Cover A:

If You Are Sick and Do Not Use Phytonutrient Medicine — Your Life Will Be Cut Short By 10 Years!

Cover B:

You Can Be Personally Helped — Even Cured — From the Ravages Of Heart And Blood Vessel Disease!

Which one do you think got the higher response rate?

Results …

If you said Cover A, you’re correct. It got a 61% higher response rate.

It achieved this because it used a specific number — 10 years — to capture the attention of prospects.

Do you need help with your copy, or do you want to talk about direct marketing strategies? Give Michael a call at 615-933-4647 or email him at [email protected].