What works best: text messages or email?

Here are some great test results.

The marketer is a direct-to-consumer wine company.

First, most D2C wine marketers have an email list of around 10,000.

The latest test results show an extensive SMS test versus email:

• Texting had 3 times better open rates than email
• Texting had 4 times more click-throughs than email
• Texting produced 32 times more sales than email

For the last 10 years, texting to your database consistently outperforms only relying on email.  I recommend both for a database campaign.

Need help with email or text campaigns? Call us at 615.933.4647 or email Michael at [email protected] if you want to learn more.