Multichannel marketing can help you have a breakthrough in generating leads and sales.

For example, some of my clients are investment newsletter writers and influencers who must reach a very specific targeted audience with their offer and know how to get prospects to say YES to an expensive paid subscription.

Multichannel marketing is key to success. Using a combination of digital ads, direct mail, pre-rolls, emails, texting, and more to reach the same integrated target audience boosts response by over 80%.

Let me give you an example: Strategic Investment Newsletter – a $79 annual offer.

For this campaign, I used proven direct response strategies to generate new leads and new sales and get a great response to Strategic Investing’s subscription-based service – one of our 113 marketing awards.

Here’s what my team did in the integrated, multichannel campaign:

• Identified the USP (Unique Selling Proposition) of the offer
• Chose the best data and mailing lists by using Transactional Data Modeling (TDM) that produced a transactional data look-alike audience for the campaign with 95% accuracy
• Created a powerful direct mail magalog – similar to a magazine – to persuade prospects (see HERE for video brief on magalogs – I call it an infomercial imprint)
• Sent digital ads to the same people receiving the direct mail
• Sent emails to the same people who received the direct mail ads, banner ads, and Facebook ads.
• Deployed pre-roll commercials on YouTube to those receiving the direct mail – and a look-alike campaign
• Developed look-alike campaigns based upon the Transactional Data Modeling (TDM)
• Created pre-rolls and addressable TV ads to the same people receiving the direct mail, emails, digital ads, and pre-rolls

For the Strategic Investing newsletter, the USP was the company’s unique identification system of a powerful new cancer treatment developed by a little-known biotech.

Here’s the header, with the biotech doctor/researcher Dr. Jeffrey Miller: Wall Street Shocker – The Tiny Biotech Beating Big Pharma At its Own Game

Inside the magalog and landing page, prospects found fascinating information about this under-the-radar biotech that’s poised to beat “Big Pharma” at its own game – and how to get similar stock picks as subscribers to Strategic Investing.

I then sent a targeted email series that complemented the magalog. Here’s what one of the emails said:

Dear John,

I recently sent a special investor’s magazine to your postal mailbox that describes the profit potential for one company whose new NK Cell therapy could disrupt modern cancer treatment.

NK Cell therapy not only offers a huge cancer breakthrough…

It also offers explosive profit potential.

This email featured a picture of the magalog at the top. It reminds prospects of their direct mail piece… and powerfully reinforces the offer. They received an email saying the magalog “should have arrived and did it get lost in the mail?”

I also targeted investor prospects that received the direct mail with digital ads, including Facebook, native ads, and banner ads.

Here’s a banner ad with a picture of the doctor/researcher: “The most significant cancer fighting discovery in a generation”

The banner ad generated curiosity about the offer…and had a powerful premium to entice prospects to click.

Using the strategy shown above, we created a great response for Strategic Investing – generating thousands of valuable new subscribers… and profits – for this investment newsletter… and winning the BEST Multichannel Marketing Campaign.

If you’d like to discover more about creating a powerful, potentially award-winning print campaign for your own product or service, Please contact Michael Oppenheimer at 615-933-4647 or via email at [email protected].