1.) YouTube Shorts Breakthrough
The trouble with YouTube shorts was that they were too short – no longer than 60 seconds. But there has been a positive breakthrough. You will now be able to upload videos up to 3 minutes in length versus the current limit of 60 seconds.
Marketers know the more you tell, the more you tell.
Note: contact Michael at [email protected]. Call or email him if you need help with video marketing.
2.) New Study: Confirming that News Headlines Drive Marketing Response
For our clients, we always see how our digital ads and videos can take advantage of current news. It increases response. Now, a new study confirms this historic fact.
A Teads and Lumen new study shows that traditional news:
- Drove 18% higher reader interest in traditional hard news vs. lifestyle and culture-driven headlines
- Boosted article engagement by 35%
- Increased ad attention by 20%
3.) Great Postal News for Direct Mail
In a rare bit of good news from the USPS, after 7 consecutive rate increases on mail. I’m excited to announce that the USPS will NOT be increasing postage rates in January of 2025!
If you have any questions or want more information on these topics, email Michael at [email protected] or call us at 615-933-4647.
