Advertisers have found that podcasts are some of the best ROI media they use.

135 million Americans listen to podcasts monthly.

The typical consumer listens to 8.3 episodes a week.

  • 15% of podcast listeners say they stick to their current shows and don’t try new ones.
  • 36% try new podcasts when they hear about ones that interest them.
  • 17% say they’re “often” or “constantly” trying new shows.
  • 53% have been listening to podcasts for four or more years.

Podcasts have really high levels of concentration and engagement.

If you have any questions or want more information on this topic, email Michael at [email protected] or call us at 615-933-4647.