Old-fashioned TV advertising on cable and satellite is losing market share to streaming services.

It’s not that I’m negative about old-fashioned TV. My agency has created over 300 TV ads and 13 infomercials for our clients. It still works.

But the response rate potential from “addressable” TV is awesome.

That’s why I highly recommend you test it.

With addressable TV, your TV commercial only goes to a highly targeted database of prospects to which they broadcast your specific commercial.

It’s the database of clients or prospects you provide.

It’s a digital way of communicating to a specific viewing audience.

If your prospect watches ESPN … switches to Fox … then goes to ABC and then to a local channel, they will see your TV commercial. No one is seeing it.

With addressable TV, you can now target the audience most likely to respond positively to your marketing message.

And the data can be enhanced by Transactional Data Modeling (TDM) that we create for clients, (See Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits – Creative Direct Marketing Group – Product Marketing Made Easy). It enables you to create a large list of near-perfect prospects

So, you can have a large universe of a “buy-a-like” audience.

All this significantly lowers the cost of traditional TV commercials because you’re not paying to broadcast to the entire viewership.

And you’ll get markedly increased response rates because you’re marketing to the most primed-to-buy audience you can find.

Easy first steps:

  • Keep your addressable TV ads to 30-seconds, but have a 60 second ready… it will produce better response. While direct-response TV ads perform better when they’re longer, it’s harder to buy time.
  • Give Michael a call at 615.933.4647 or email [email protected] if you’d like to learn more or if you’d like to test it.

In my book, The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, I reveal everything you need to know now about creating a profitable, accountable marketing campaign using today’s cutting-edge strategies.

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We’re more than an Ad Agency

We’re Your Partner in Driving Growth

Our award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI.

With expertise in media, digital, and creative strategy, we’ve earned over 118 prestigious marketing and advertising awards.

Our team has launched and scaled products, generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion-dollar success stories and grown large companies.

Our formula is data-driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success.

Let’s discuss how CDMG can make a difference.

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]

Start transforming your marketing results today with CDMG, Inc.

Nobody Know direct response and digital marketing better