Informed delivery is a critical but little-known way to increase your direct mail response.
Informed delivery is where the USPS digitally scans the outside of your mail pieces and emails the image to recipients before they arrive in their mailboxes.
That’s right. Your prospect gets a sneak preview of your mail piece before it arrives!
That makes using the right “tease” on the envelope even more critical.
But there’s more! – A second benefit.
Under your mail image in the posted email is a free ad that allows informed delivery email recipients to click to your website or video or whatever you want them to do. It’s powerful stuff.
It’s a free service. If you’re not already using it for your personal mail, business mail, or marketing mail, don’t delay in getting it set up.
And it’s popular.
More than 15 million people have signed up to receive daily emails from the USPS informing them of what to expect in their mailbox that day.
A USPS survey found that nine out of 10 people who signed up for the service checked their Informed Delivery notifications every day.
Make your direct mail pieces so intriguing that Informed Delivery recipients not only look forward to getting the physical mail piece, but also click on your URL to learn more immediately.
Want to improve your direct mail response? Give us a call at 615-933-4647 or email Michael at [email protected] to maximize the power of direct mail informed delivery.
We’re Your Partner in Driving Growth
Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help
CDMG is more than an ad agency
Let us be your second opinion
CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI.
With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone.
Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies.
Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success.
Let’s discuss your marketing challenges and give you a second opinion.
Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected].
Star transforming your marketing results today with CDMG, Inc.
