Seldom do I write or allow a ? mark in the headline or even copy of an ad.
Why?
Because it can be deadly.
It can depress response.
Let me give you an example:
Have you ever dreamed of owning your own business?
A headline like this immediately cancels out anyone who never had this thought.
Better to say something like…
Imagine owning your own thriving business in 6 months or less
Wow…even if I never wanted to own my own business that would catch my eye.
Here’s another example:
Did you know one phone call could lower your current health insurance rates?
Or how about:
One ten-minute phone call could save you hundreds in health insurance
There are exceptions, but they are rare. I recently wrote to investors interested in energy investing:
The Death of Google?
It worked very well… because it was a “shock” question.
But for most copy, avoid the question mark like the plague.
Sales copy isn’t asking a question. It’s a pitch. Questions leave your prospect in the position of turning you away. Don’t let them. Guide them through your copy with clear, exciting statements that guide them to the sale.
Call Michael at 615-933-4647. My team of professionals and I can help you put together a dynamic direct marketing campaign that generates results. Or email Michael at [email protected].
We’re Your Partner in Driving Growth
Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help
CDMG is more than an ad agency
Let us be your second opinion
CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI.
With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
- Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
- Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
- Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories.
Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies.
Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success.
Let’s discuss your marketing challenges and give you a second opinion.
Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected].
Star transforming your marketing results today with CDMG, Inc.
