Doing something difficult… 

Doing something your competitors aren’t doing… 

Doing something that shakes up the order… 

That’s what Surf Control did with their powerful marketing campaign. 

Surf Control is a global provider of corporate security software. 

One of their products is SuperScout, an internet filter that competes in a tough market that includes such deep-pocket giants as Norton, who bombarded their target audience (MIS and IT managers) with print, email, digital, direct mail and personal sales calls. 

 The Unique Creative Solution: 

I recognized the problem as not only one of budget, but of targeting as well. 

Although the MIS and IT managers are normally the ones who solve the problem and recommend the solution, they are not usually the ultimate decision makers. 

So I suggested bypassing the MIS and IT managers and going directly to the purchase influencers and ultimate decision makers. 

Strategically that would require both education and finesse. 

Though these corporate directors were the decision makers, they did not necessarily know the potential problems their own companies were facing in internet security. 

My solution? A magalog. This direct mail strategy is a tool that is used successfully to get to a more sophisticated target audience that often has one or more mail screeners filtering out “junk” mail. 

By replicating the importance and slickness of a magazine, the magalog is much more likely to make it to its ultimate target audience – and to get read! 

It’s an infomercial in print. 

The SurfControl magalog was designed to educate and activate decision makers on the perils of lax security, and on the best solutions, which, of course, point to SurfControl. 

At 28 pages, with persuasive direct responsive copy and graphics professionally produced by my creative staff, the magalog was a high-quality piece that begged to be read by CEOs and other executive managers of companies with 500+ employees – our target audience. 

 The Results: 

Our post-campaign analysis matched back product trials and purchases to those receiving the magalog from over 50 mailing lists. 

Results demonstrated a phenomenal 1%+ response rate on selected lists and segments. 

Interested in learning more about a magalog? Contact Michael at (615) 933-4647 or email him at [email protected]. 

Unlock Your Business Potential with CDMG, Inc. 

Boost Your Brand. Maximize Your ROI. Drive Measurable Growth. 

At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights. 

Whether you need expert media buying, compelling copy, targeted D2C strategies, or cutting-edge testing, CDMG is your go-to partner in success. 

Why Choose CDMG? 

  • Proven Success: With over 120 prestigious awards in 2024 alone, we know what works. 
  • Customized Strategies: Our data-driven approach ensures that every campaign is tailored to drive results. 
  • Expert Team: Tap into the expertise of seasoned veterans who’ve launched products, repositioned brands, and created e-commerce success stories. 
  • Let us help with your video needs!
    We produce:
    • Pre-roll videos
    • Video sales letters (VSLs)
    • TV commercials
    • Infomercials
    • Addressable TV
    • Videologs
    …and much more! 

We’re not just another agency. We’re your growth partner—focused on delivering measurable results and long-term success. 

Ready to Supercharge Your Business? 

Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals. 

Contact Michael Oppenheimer today at 615-933-4647 or [email protected]. 

Start transforming your marketing today with CDMG, Inc.—where strategy meets success.