In a digital age where video dominates marketing, what’s become of infomercials? Is the infomercial dead? 

Hardly. In fact, with today’s technology, the opportunity to sell by long-form video has never been better.  

I’ve created over 400 TV commercials and videos… including 13 infomercials and 12 VSL’s. Infomercials are powerful for increasing response and boosting sales. 

Almost any unknown product can become a household name with the use of a well-produced, direct response pulling infomercial. 

At the end, I list the top 10 infomercials for 2024. 

The goal is to make the sale of your product via long-form video help pay for the production of the cost – and then some. 

Incidentally, once you create a infomercial you can also use it as a VSL for email or drive prospects to YouTube and other platforms.  

 5 secret ingredients to a successful infomercial 

  1. Pick the right product. 

Products that are easily understood do extremely well in this genre because they’re easy to demonstrate. Infomercials that readily solve a problem are desirable. 

Household items sell well, and products that can deliver weight loss, health or other aspirational results have been enjoying high ROI for a number of years. 

If your product is useful and unusual, it’s a good infomercial candidate. 

  1. Choose the right length. 

Knowing when to choose short-form (30 or 60 seconds) over a 30-minute infomercial is crucial. 

How to tell? Short-form works best for lower-priced items that are easily grasped. For informational products, try using testimonials in a short-form version as a lead-gen tool. 

Here’s the rule of thumb: The more credibility needed, the more time it takes to tell about the product. Testimonials in long-form are your best form of establishing credibility for direct sales on items like real estate offers, investment newsletters, skin treatments, nutritional supplements, makeup, hair replacement systems and large or new types of products. 

Car manufacturers, Medicare providers and electronic manufacturers all use infomercials. 

  1. Have realistic expectations. 

Like any other marketing medium, TV can be a bonanza or a bust — or somewhere in between. Practice good direct response: Expect to test. It’s not unusual to be very successful just by breaking even on TV because the medium creates a hefty aftermarket demand for products. 

  1. Be prepared to deliver. 

The “As Seen on TV” phenomenon has proven a true profit story. TV has shown to drive retail volume 7 to 10 times more than with no television advertising. Infomercials and TV advertising commercials have produced billions of dollars in sales. 

  1. Plan carefully. 

The #1 reason infomercials fail is from poor business planning or a sales model that doesn’t work. Choosing the agency will determine your success or failure. Packaging at the shelf, if not properly thought out, can result in product returns. Infomercials can generate big business; be scrupulous when planning each line item. 

 Here’s a list of the top 10 infomercials for 2024 – the products that are using this incredible marketing medium to make millions. 

 Top 10 Infomercials for 2024  

  1. LifeLock by Norton/LifeLock Inc. 
  1. Shark CarpetXpert/SharkNinja Operating LLC 
  1. Shark Stratos/SharkNinja Operating LLC 
  1. Shark Matrix Plus/SharkNinja Operating LLC 
  1. Meaningful Beauty Supreme System 
  1. Inogen One/Inogen Inc. 
  1. Rare Collectibles TV/Rare Collectibles TV LLC 
  1. Omega XL/Great Healthworks Inc. 
  1. Total Gym/Total Gym Fitness 
  1.  InMit/Interfast Nutrition Inc. 

How well do infomercials work? 

Well Shark Ninja reported $1,426.6 million invested for the third quarter of 2024. 

Life Lock must be the #1 informercial for 2024. 

 If you’d like to learn how you can make a powerful, response-boosting infomercial to sell your product or service, give Michael a call at (615) 933-4647 or email him at [email protected]. 

Unlock Explosive Growth with CDMG, Inc.
Your Partner for Digital Success 

In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in. 

We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business. 

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  • Proven Success: 120 prestigious awards in 2024 alone. 
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Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market. 

Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc. 

Act now, grow faster, and achieve more with CDMG.