Will videos on your web page help or hurt your response?

Let’s take a look at a test that shows remarkable results:

A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process.

A radical redesign tested the additions of prominent text and video testimonials to the purchase process (Note: Navigational, copy, and graphic changes were also made, so it’s not a pure test.)

The testimonials were placed in close proximity to the final stop in the order process, clicking “Submit.”

Test:

Which website/landing page format was most effective?

1. No testimonials

2. Text testimonials

3. Video testimonials

Results:

Both text and video testimonial usages helped raise conversions to their landing pages.

But it was the short video testimonial added to the webpage sidebar that upped the consumer credit counseling services’ conversion rate by a full 201% – compared to 25% for the text testimonial.

Are you interested in creating video content for your next marketing campaign? Our team can help you create the video and landing page using the most advanced response strategies and tactics. Our videos can be used for email, digital ads, prerolls, addressable TV, VSL’s …and websites/landing page. Give us a call at 615-933-4647 or email Michael at [email protected].

Unlock Explosive Growth with CDMG, Inc.
Your Partner for Digital Success 

In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in. 

We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business. 

Why CDMG? 

• Proven Success: 120 prestigious awards in 2024 alone. 

• Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 

• Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 

• Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market. 

Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc. 

Act now, grow faster, and achieve more with CDMG.