One of the most highly effective words in the direct marketer’s dictionary is the word “now.”

The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy.

Take a look at the following sentence:

“Subscribe and you’ll receive a FREE bonus.”

Now take a look at this sentence:

“Subscribe now and you’ll get a FREE bonus.”

“Now” gives a sense of immediacy. The fact is, when your prospect is reading your landing page, email, direct mail, digital ad or video, once he or she puts down the direct mail letter or clicks off your landing page, you’re history.

The goal is to get them not only to act, but also to act immediately before something else catches their attention.

Need help in supercharging your response with better copy? Call Michael at 615-933-4647 or email him at [email protected].