The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response.

We know of many many marketers who routinely use their landing pages or websites as a way to test new ideas to increase response.

So today we are going to look at two tests on an online order form.

In each of these tests, the order forms were identical except for the one element being tested.

Test A: Background color test. In this test, one version of the page used a white background. In the second version, a colored background was used.

Results: The white background outpulled the colored background by more than 65%.

Test B: Call-to-action. In this test, two versions of a call-to-action were used to request a free premium. In the first version of the page, prospects were asked to “Click here for your FREE Report.” In the second version, they were told to “Download Your FREE Report Now.”

Results: The more decisive “Download your FREE Report Now,” beat “Click here” by 56.76%.

What can you test?

Need help? Call Michael at (615) 933-4647, or email him at [email protected].

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Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help 

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Let us be your second opinion 

CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI. 

With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies. 

Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success. 

Let’s discuss your marketing challenges and give you a second opinion. 

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]. 

Start transforming your marketing results today with CDMG, Inc.